Every so often, on a regular goddamn basis, I am reminded that The Wire wasn’t just the best cop show ever made, but a modern oracle for understanding These United States. The opening scene of the very first episode is the most concise, most hard-boiled, most accurate summation of how the world works in this nation.
Here is a True Thing, a thing The Wire gets right: Snot Boogie is always going to steal the money. Always, every time. But here is another True Thing, something that reminds you that The Wire is fiction: in real life, Snot Boogie often gets away with the money. Not every time, but often enough that snatching the pot and running is considered a business practice.
Maybe you should watch this before we go any further. Little over two-and-a-half minutes. It’s all there.
Delaware North. A privately owned global food service and hospitality company, owned by the Jacobs family, named for the location of its headquarters building on the corner of Delaware Avenue and North Street in Buffalo. Over fifty thousand employees, annual revenues of over three billion dollars. Three billion dollars. That’s serious coin.
In 1993, Delaware North won the contract to provide concession services for Yosemite National Park. We’re talking food, beverage, souvenirs — a sweet deal. But they lost that sweet deal to another company in 2015. That’s how the game of craps works, right? You make your point, you keep the dice; you don’t, the dice get passed to the next player. Delaware North is out, Aramark has the dice.
Well, that’s how it works in a fair game, even in a Baltimore back alley. Now imagine if Delaware North passed the dice, but said that in order to keep playing you had to pay them if you used the words ‘dice’ or ‘craps’ or ‘roll’ or any numeral from two to twelve. If somebody pulled that shit in Baltimore, his ass would get whupped.
But that’s basically what Delaware North did with Yosemite National Park. During the twenty-two years they had the concession contract, they began to trademark the names and images of the iconic landmarks inside Yosemite. They trademarked the name of ‘Curry Village’ and ‘Ahwahnee Hotel’ and even ‘Yosemite National Park.’ Hell, they trademarked the likeness of Half Dome. These greedy motherfuckers trademarked the phrase ‘Go climb a rock.’
And when they lost the contract, Delaware North sued the National Park Service for trademark infringement, demanding US$50 million in compensation. That suit is still unresolved, but in the meantime the park decided to rename the hotel, the village, and some other sites. You can’t stay in the Ahwahnee Hotel anymore. Now you have to stay in the Majestic Yosemite Hotel. I mean, it’s just a name…but damn.
But wait…it gets worse. Of course it does. Everything gets worse in the Comrade Trump administration. About a year ago, Interior Secretary Ryan Zinke created (and I am NOT making this up) the ‘Made in America’ Outdoor Recreation Advisory Committee “to tackle some of our biggest public lands infrastructure and access challenges.” That’s ZinkeSpeak for ‘How to make rich motherfuckers even richer by letting them fuck with public lands.’
Guess who’s on that advisory committee? If you guessed Jerry Jacobs, the billionaire CEO of Delaware North, you’d be right. Only in the Trump administration would you find a greedhead like Jacobs, who is suing an agency of the Department of the Interior, formally named an advisor to that department.
Why is Jacobs on the committee? According to Zinke, he offers “unique insight that is often lost in the federal government.” That’s ZinkeSpeak for “Life just be that way, I guess.” Jerry Jacobs is what you get if you let Snot Boogie keep stealing the pot. So why do we even let him in the game?
“Got to. This America, man.”